SEO Training

Heard a lot about SEO? Wondering what it is all about? Search Engine Optimization is a way to get the site ranked when a particular keyword is searched by the users. There are ample sites for a keyword to appear. It is impossible to list all the sites by the search engines. Thus, the search engines chooses the most authentic and informative site and throws it to the user. A lot of tools and techniques are used to carry out this process. The SEO Techniques consists of the Black Hat Techniques and the White Hat Techniques.

Placement Assistance.

Internship Assitance.

Case Studies and Assignments.

Google Adwords Certification.

Self Assessment Tests After Each and Every Module.

Handouts of each and Every Module Would be Given to the Trainees.

Backup and Revision Sessions For the Trainees Who are absent.

What is Internet Marketing ?

Importance of Internet Marketing

Types of Internet Marketing Methods

How the search engine works ?

Understanding the SERP

Using Search Operators

How Google Search Engine Architecture

Google Algorithm Updates

Page Rank Technology

Panda, Penguin and Humming Bird Update and its Importance

Adding a Site and Verification Process

Basic Settings

Geographic Settings

Search Queries Analysis

Backlink Analysis

Internal Link Analysis

Site Links

Basic Crawl Errors

Google Fetch

Blocking the Crawler and blocked pages

Sitemaps

Remove URLS from index

HTML Suggestions

Introduction to Keyword Research

Business Analysis

Types of Keywords

Keyword Research Methodology

Keywords Analysis Tools

Competition Analysis

Preparing a Keyword List for Project

Localized Keywords Research

Basics of Website Designing / Development.

Analysis of website for content, design and code.

Domain names and Exact match domain concept.

Filename Optimization.

Title Tag Optimization.

Meta Tags Optimization.

Headers Optimization.

SEO Content Writing.

Page Speed Optimization Tool.

Anchor Links Optimization.

Internal Link Strategy.

Image Tag Optimization.

Footer Optimization.

Creating Sitemap.

URL Redirecting Techniques (301, 302).

Robot.txt File).

Google SEO Guidelines.

Introduction to Offsite Optimization.

Linking Building Methodology.

Directory Submissions for SEO.

Social Bookmarking.

Local Business Listing (Local SEO).

Classifieds Posting.

Forum Signatures and Commenting.

Blogging Concepts.

Press Release Submission.

Article Submissions.

Video Submissions.

Social Media Optimization Techniques (Basics).

Tracking the Links and Page Rank.

Avoiding Spam Links.

Website Position Analysis.

Introduction to Google Analytics.

Installing Google Analytics.

Basics of Google Analytics.

Visitors Reports.

Geographic Reports.

Traffic Sources Reports.

Keywords Reports.

Goals and Conversions.

Having 7 years of experience in Manual testing, Automation (using QTP, Selenium) Having good knowledge in Performance Testing using Load Runner.

Good Exposure in Software Test Life Cycle & Software Development Life Cycle and Bug Life Cycle..

Involved in the development of Test Cases and executing the Test Cases.

Excellent in identifying Test case scenarios.

To Enroll for this course
Call us on: +91 80 74 419 659 or +91 40 32 990 399

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