Heard a lot about SEO? Wondering what it is all about? Search Engine Optimization is a way to get the site ranked when a particular keyword is searched by the users. There are ample sites for a keyword to appear. It is impossible to list all the sites by the search engines. Thus, the search engines chooses the most authentic and informative site and throws it to the user. A lot of tools and techniques are used to carry out this process. The SEO Techniques consists of the Black Hat Techniques and the White Hat Techniques.
Case Studies and Assignments.
Google Adwords Certification.
Self Assessment Tests After Each and Every Module.
Handouts of each and Every Module Would be Given to the Trainees.
Backup and Revision Sessions For the Trainees Who are absent.
What is Internet Marketing ?
Importance of Internet Marketing
Types of Internet Marketing Methods
How the search engine works ?
Understanding the SERP
Using Search Operators
How Google Search Engine Architecture
Google Algorithm Updates
Page Rank Technology
Panda, Penguin and Humming Bird Update and its Importance
Adding a Site and Verification Process
Search Queries Analysis
Internal Link Analysis
Basic Crawl Errors
Blocking the Crawler and blocked pages
Remove URLS from index
Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Preparing a Keyword List for Project
Localized Keywords Research
Basics of Website Designing / Development.
Analysis of website for content, design and code.
Domain names and Exact match domain concept.
Title Tag Optimization.
Meta Tags Optimization.
SEO Content Writing.
Page Speed Optimization Tool.
Anchor Links Optimization.
Internal Link Strategy.
Image Tag Optimization.
URL Redirecting Techniques (301, 302).
Google SEO Guidelines.
Introduction to Offsite Optimization.
Linking Building Methodology.
Directory Submissions for SEO.
Local Business Listing (Local SEO).
Forum Signatures and Commenting.
Press Release Submission.
Social Media Optimization Techniques (Basics).
Tracking the Links and Page Rank.
Avoiding Spam Links.
Website Position Analysis.
Introduction to Google Analytics.
Installing Google Analytics.
Basics of Google Analytics.
Traffic Sources Reports.
Goals and Conversions.
Having 7 years of experience in Manual testing, Automation (using QTP, Selenium) Having good knowledge in Performance Testing using Load Runner.
Good Exposure in Software Test Life Cycle & Software Development Life Cycle and Bug Life Cycle..
Involved in the development of Test Cases and executing the Test Cases.
Excellent in identifying Test case scenarios.
To Enroll for this course
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