The world has almost shifted from analogue to digital. People are consuming more and more digital content on a daily basis through the gadgets such as mobile phones, laptops, PCs, Ipads, and more – and companies are noticing the need to adapt this in their marketing strategies. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital marketing offers just as much potential to marketers as it does to consumers.
One of the main benefits of conducting the marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, customer response rates can be clearly visualized and the success of your marketing campaign in real-time can be measured which enables more effective planning.
Our Digital Marketing Training Course Curriculum has been produced keeping in mind current industry standards and is constantly prone to alterations with latest progressions in the subject. Apart from the theoretical training, we provide practical training on a mock website that we create for every student. Real Time case studies are highlighted by our panel of expert trainers. Module based assignments are conducted to ensure uniform understanding among the learning people.
Certifications are awarded basing on the 360 degree implementation of digital marketing setup strategy designed by every student. Students are encouraged to practice on their business ideas and qualified guidance is assured by our digital marketing trainers.
Case Studies and Assignments.
Google Adwords Certification.
Self Assessment Tests After Each and Every Module.
Handouts of each and Every Module Would be Given to the Trainees.
Backup and Revision Sessions For the Trainees Who are absent.
What is digital marketing?
How is it different from traditional marketing?
ROI between Digital and traditional marketing?
Discussion on E-Commerce.
Discussion on new trends and current scenario of the world?
Digital marketing a boon or a Bane ?
How can digital marketing be a tool of success for companies?
Digital marketing a boon or a Bane ?
Video on importance of digital marketing
Analysis of recent info graphics released by companies about digital marketing?
How did digital marketing help the small companies and top inc
Diagnosis of the present website and business.
Categorization of digital marketing for the business
Swot analysis of business, present website and media or promotion plan.
Setting up vision,mission,and goals of digital marketing
What is a website?
Types of websites?
Layout of websites
Hosting the website practically in the class
Integrating the website either static or dynamic
Introduction to search engines
How search engines works ?
Google WebMaster Tool (Search Console)
Google Algorithms and Updates (penalities)
Web position Analysis
On page optimization techniques
Off page Optimization techniques
Server Side Optimization
Black Hat SEO Techniques
Implementation of SEO on a live project
SEO Report card layout and Diagnosis Chart Creation
Introduction to Search Engine Marketing.
Tools used for Search engine Marketing.
PPC /Google Adwords Tool.
Display advertising techniques.
Introduction to social Media Marketing.
Advanced Facebook Marketing.
WordPress blog creation.
Google plus marketing.
Social Media Analytical Tools.
How Email Marketing Works?.
Types of mails.
What to write.
how to write.
when to send.
Tools used in Email Marketing.
how to measure.
What is opt in what is double optin.
Email marketing report generation and its Metrics
What is Affiliate marketing.
Components of Affiliate Marketing.
How Affiliate Marketing Works.
How to become a merchant.
How to become a Publisher.
Affiliate marketing types.
Affiliate marketing tools.
Google Adsense account set up.
Types of Content marketing practises in Digital marketing.
How to implement Content marketing.
How to measure content marketing.
Introduction to Google Analytics.
Different types of analytical Tools.
Conversion tracking setup.
Importance of ORM in Digital Marketing.
ORM tools and Techiniques.
Having 7 years of experience in Manual testing, Automation (using QTP, Selenium) Having good knowledge in Performance Testing using Load Runner.
Good Exposure in Software Test Life Cycle & Software Development Life Cycle and Bug Life Cycle..
Involved in the development of Test Cases and executing the Test Cases.
Excellent in identifying Test case scenarios.
To Enroll for this course
Call us on: +91 80 74 419 659 or +91 40 32 990 399